School
Startup
My story - Business Model - Team building - Where we are…
My story - Business Model - Team building - Where we are
About me
Fantasies, Imagination, Childhood promise
EPCAR - Air Cadets Preparatory School, Computer Engineering - ITA
Neurocomputing: Medical Neuroscience, Drugs and Brain, Light, Spike, and Sight: The neuroscience of vision, Eye, Brain, and Vision
Entrepreneurship: App for developing and solving community problems.
Software Developer
I considered a PhD in Philosophy, PhD in Mathematics
Brazilian School of Psychoanalysis - Florianópolis
Personal Analysis
Searching for a place, profession, love.
Compass/existentialism: Where to work: Public Exam, University, Companies, Abroad
Love: Sexuality, Monogamy, how to love others, family, friends, work
Aggressiveness, symptom, anguish: revolution and social bond, capitalism, exchanges
What is Psychoanalysis, what is done here, who is this person, how does he live, what does he do?
Clinical experience: transference, Other: place of the unconscious
Literature: recognition, knowledge, enjoyment
Lacan, Freud, Maria Homem
Casa do Saber
Coursera, Udemy, Hotmart
Nicolas Winding Refn
Virginia Woolf
Inspiration
Case Maria Homem
Psychoanalyst, researcher at the Núcleo Diversitas FFLCH/USP and professor at FAAP. She has a postgraduate degree in Psychoanalysis and Aesthetics from the University of Paris VIII / Collège International de Philosophie and a PhD from the Faculty of Philosophy, Letters and Human Sciences at USP. Author of “Lupa da alma”, “Coisa de menina?”, “No limpo do silêncio e da letra”, among others. Gives lectures and courses in several places, such as Casa do Saber, Museu da Imagem do Som .MIS., Saint Paul and Centro Universitário Maria Antonia — USP. Currently works at the Psychoanalysis, Subjectivity and Culture interface. In addition to the clinic , he works in the public sphere addressing in his reflections the social bond, literature, cinema, communication, conflicts, politics and contemporary issues, such as gender, sexuality, digital life and diversity. Psychoanalysis Schools Casa do Saber, Coursera, Udemy
Casa do Saber
Psychology and Psychoanalysis
Philosophy and Religion
Artes
Literatura
História
Produtos
Psicanálise
Cinema
Escrita e Publicação
Cursos Teóricos
Mídias Sociais
Projetos de Engenharia
Inteligência Artificial
Música
Escrita
Psicologia e Psicanálise
Filosofia e Religião
Artes
Literatura
História
Trabalhar, elaborar, falar, escrever, gravar
Laços sociais
Governar, Gerenciar, Fiscalizar, Contar
Business Model
Elements of a Scalable Business Model - - Team Building - - Resource Allocation…
Elements of a Scalable Business Model - - Team Building - - Resource Allocation of Resources
Founders?
Dev
Designers, Editors, MarketingPsychoanalystsArtists, WritersFinancial, Process, ProductManagers, LawyerRecruitmentContract, Financial, Process, Methodology, CultureTasks
Team
Let’s get started this route?
Zaya Barrini
@zayabarrini
+55 .35. 99772 6990
Startup/School/Association of Psychoanalysis and Art (Authorship)…
Startup/School/Association of Psychoanalysis and Art (Authorship)
Areas of Work
Startup Checklist
Roles, Functions, Tie
Investor/Donor, Advisor, Director
PJ Contracts, Freelancers
Similarities and Differences with a Startup, Church, Association, Public or Private School…
Similarities and Differences with a Startup, Church, Association, Public or Private School
Body, pleasure, death
Place, Path
Govern, Manage, Monitor, Count, Hire, Fire
Art, useless, schizophrenia, autism
It works, Value, Capital
body, enjoyment, death
Differences, there is not one
Govern, Manage, Monitor, Count, Hire, Fire
Art, useless, schizophrenia, autism
It works, Value, Capital
Place, other Adult, Consent
Prescriptions?
Social bond recognition
Social bond, art, medicine, silence?, Isolation?
Work, Capital, Medicine?
Similarities and Differences
Startup: Greater Productivity, High Competition, Development and Sales. High Profits.
Social bonds, exchanges
Management of Madness, Perversion, Sanctity, Neuroses
Capital Flow
Free and Paid Material
Guides: Startup Model and High Competition + Clinical Management and Psychoanalytic Theory in Dealing with Differences
Crazy, Perverse, Saintly, Neurotic Contracts
Founders?
Dev
Designers, Editors, Marketing, Psychoanalysts, Artists, Writers, Financial, Processes, Product Managers, Lawyer, Recruitment, Contract, Financial, Process, Methodology, Culture, Tasks
Team
10% of the clinic - + - 10% of the sales of theoretical courses…
10% of the clinic - + - 10% of the sales of theoretical courses
Financial
A lot of classes and Slides - To present and train for recording the classes…
A lot of classes and Slides - To present and train for recording the classes
Case Maria Homem
Psychoanalyst, researcher at the Diversitas FFLCH/USP Center and professor at FAAP. She has a postgraduate degree in Psychoanalysis and Aesthetics from the University of Paris VIII / Collège International de Philosophie and a doctorate from the Faculty of Philosophy, Letters and Human Sciences at USP. Author of “Lupa da alma”, “Girl thing?”, “In the cleanliness of silence and lyrics”, among others. Gives lectures and courses in several places, such as Casa do Saber, Museu da Imagem do Som .MIS., Saint Paul and Centro Universitário Maria Antonia — USP. Currently works at the interface Psychoanalysis, Subjectivity and Culture. In addition to the clinic, he works in the public sphere addressing in his reflections the social bond, literature, cinema, communication, conflicts, politics and contemporary issues, such as gender, sexuality, digital life and diversity. Schools of Psychoanalysis House of Knowledge
Psychoanalyst Maria Homem
Schedule with a Psychoanalyst
Videos, texts, sociall media
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Business Model
Traditional
Coursera: Courses, Books, Articles
Teachers, Coaches, Researchers
Purchases, Payments
P for Growth
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Deliverable 3
AI?
The customer is very happy
But I give them such a time as labor
Text, audio and video processing
Sync + Async
Social media
Deliverable 4
The customer is very happy
But I give them such a time as labor
Texts, Podcasts, Videos
Style is the man himself
Turn your idea into an attractive business model
Develop a lean business plan to serve as your roadmap for your venture
Find and get to know your competitors
Build your dream team
allocate equity in your startup
Create a minimum viable product and validate your plan with customers
Establish your brand with public online profiles
Make contacts effectively within the entrepreneurial ecosystem
Checklist
Dev
O what football do I have? Udemy Courses: React Microservices, Serverside Rendering?, GraphQL Typescript
It’s difficult to start with Mongo + Typescript Leave for last DevOps: Docker, Kubernetes + Clouds
Oh, what did I learn in this process? If he could begin anew, what would he do? Typescript, React, GraphQL, Microservices, MongoDB Design, Devices
AI, Machine Learning
ChatGPT, Psicanálise e Psicologia, Respostas, Dados: Texto, audio, vídeo
Input: Associação Livre
Algoritmo/Psicanalista processa e responde: Localizar o sujeito do inconsciente
Corte de sesión
Output:
Dev
What did you learn from this process? If you were to start over, what would you do? Typescript, React, GraphQL, Microservices, MongoDB Design, Devices
People
Find People Partnerships Contracts
Financial
Excel: FC??, Data Analysis Corporate Finance Apps???? Accounting Stocks Distributions Hiring: Vesting, Stock Options Investors, demands, pressure
Marketing
Instagram, One on one - not working Free: Lives, Partnerships with competitors, Influencers? More videos on YouTube, Theoretical course? Data analytics Performance Interaction Comments Reposts Customer conversion
Entrepreneurship
Books, Roadmap Contacts: Tips, Tricks, Entrepreneurs Network, Partnerships, etc. Quality of life
Legal, Law
Contracts, types of contracts, exits, entries, exchanges, etc. Employment contracts Corporate contracts Startup PJ Shares, Investments?
Turn your idea into a compelling business model
Create a lean business plan to serve as your roadmap for your venture
Find and get to know your competitors
Build your dream team
Allocate equity in your startup
Create a minimum viable product and validate your plan with customers
Establish your brand with public online profiles
Make contacts effectively within the entrepreneurial ecosystem
Startup Roadmap
05.10.23
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12.06.25
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07.05.24
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03.09.26
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22.02.22
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Growth Stages
| Jan | Feb | Sea | Apr | May | Jun | Jul | Jul |
| :-: | :-: | :-: | :-: | :-: | :-: | :-: | :-: |
| | | | | | | | |
Area
Min Product
Culture and Lead
Clients
Clients
Clients
Founders
Dev
Designers, Editors, Marketing Psychoanalysts Artists, Writers Financial, Processes, Product Managers, Lawyer Recruitment Contract, Financial, Process, Methodology, Culture Tasks
DreamTeam
What kind of business are we launching? What is our profit model? What kind of growth expectations do we have?
What role will each member of the founding team play in building the business?
How much time is each team member expected to contribute? Is this a full-time work commitment for all team members?
Expectations
Where are we
Psychoanalytic Clinic Social Networks Course Productionthe theorists
Content: Podcast, Videos, Texts Processes Financial Marketing
Project June/23
Edition: - YouTube (1x/week) - Instagram: Reels, Texts, Feed (2x or 3x/week) - Paid courses (4h-8h) …
Edition: - YouTube (1x/week) - Instagram: Reels, Texts, Feed (2x or 3x/week) - Paid courses (4h-8h) (Monthly)
Video Editing - Design, Color Palette - Website, App
Deliverables
Establish Work Process with Editor
Launch First Theoretical Course
Strategies, Marketing
Next Steps
Theoretical Course in Psychoanalysis
For Psychoanalysts, Philosophers, Mathematicians and people interested in the areas of Subjectivity, Culture, Sexuality
Dialectics of Knowledge
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week
Enlightenment in Psychoanalysis
Introduction
Enlightenment in Melanie Klein
Enlightenment in Neuroses
Enlightenment in Health
Enlightenment in Schreber
4 - 8 Classes - 40min - Value: [250 - 2500] 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Value: [250 - 2500] 2500] - Hotmart/Udemy - 1 Class per week
Enlightenment between Philosophy and Psychoanalysis
Introduction
The dialectic of Enlightenment - Adorno & Horkheimer
Desiring machines, schizophrenia and Psychoanalysis
Algorithms for Analysts, Machine Learning - Enlightenment in Philosophy
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week
Masculine, feminine and fantasies
Introduction
Enlightenment in Health - Masculine, feminine, phallus, object a
Bodies that Matter - Paternity, Maternity
Algorithms: Love, probability and costs, Machine Learning
Recording
Phone camera or regular camera Image quality Green Screen Teleprompter lesson content - Looking at the TV sometimes Look, color of clothes Lighting Microphone Makeup Framing, Distance from the camera
Editing
Transitions, Cuts, Colors, Fonts
Background
Intro 10s + Exit 10s
Background Music Audio: Noise, volume, transition
Publication
Description
Thumbnails
About the Author
Hashtags
Disclosure
Trailer? Instagram,YouTube, Tiktok, Facebook Purchase Link: Whatsapp and others Discount Coupons
10% of the sale of theoretical courses
- 5% / Coupon
Financial Editor
3 Meetings
Pre-Recording
During Editing/Development
Delivery/Marketing
Sessions
Recordings: Until - June 23
2 - 3 Weeks of Editing
Launch First class
Dates
Filming with the camera: - nice setup - Teleprompter, green screen fabric - Test editing in Adobe Pr…
Filming with the camera: - nice setup - Teleprompter, green screen fabric - Test editing in Adobe Premiere - Course: Content division - Test new microphone
Update 13/06
Let’s start this journey?
Zaya Barrini
@zayabarrini
+55 .35. 99772 6990
Softbox
Notebook with Windows + Adobe Premiere
Marketing, selling courses
Next steps
Recordings: June 12 - 16
2 - 3 Weeks of Editing
Launch of the first class: June 30 or July 7
Dates
Editing: - YouTube (1x/week) - Video input, output - Background, lighting, colors - Slides - Cuts, t…
Editing: - YouTube (1x/week) - Video input, output - Background, lighting, colors - Slides - Cuts, transitions
Audio: volume - Video quality - Upload - - Performance, analytics
YouTube, Theoretical course
Editing: - Background, lighting, colors
Audio: volume - Video quality - Upload
Performance
Recorded course: natural background + green screen + second audio - - Next steps: - Test editing on …
Recorded course: natural background + green screen + second audio - - Next steps: - Test editing on Adobe Premiere - Releases, Sales, Announcements
Update 26/07
Recorded Course - Total: 2h 30min - 1 Module per week?…
Recorded Course - Total: 2h 30min - 1 Module per week?
From Anal or Intellectual
Introduction
Object Relations in Melanie Klein: Psychoanalysis of Children
Enlightenment in Sade: Enjoyment and Evil
Enlightenment in Neuroses: Economy of Enjoyment
Structures: Freud, Klein and Lacan
Editing
Green screen or natural background? Video: Transitions, cuts in 6 - 9 minutes
Background? Contrast, Highlights, Filters?
Sound: remove noise, add second microphone audio, set volume
Additional: Eye on the AI camera? 10s Intro + 10s Exit
Background Music
10% of the sales of theoretical courses
Or minimum of 600.00 to be paid by December/23
Financial Editor
Promotion
Promotion Trailer: pay for advertisement Instagram, YouTubeand, Tiktok, Facebook Purchase Link: Whatsapp and others Discount Coupons
Publication
Platform: Hotmart or Udemy? Description
Thumbnails
About the Author
Hashtags
Other Courses
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Value: [250 - 2500] - Hotmart/Udemy - 1 Class per week
Masculine, feminine and fantasies
Introduction
Enlightenment in Health - Masculine, feminine, phallus, object a
Bodies that Matter
Algorithms: Love, probability and costs, Machine Learning
4 - 8 Classes - 40min - Price: [250 - 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Price: [250 - 2500] - Hotmart/Udemy - 1 Class per week
Love, bodies and the social
Introduction
Enlightenment in Foucault - Masculine, feminine, phallus, object a, Bodies that Matter - Love between Men - Liquid Modernity - Marriage, Aging, Guarantees
Algorithms: Love, probability and costs and guarantees
4 - 8 Classes - 40min - Price: [250 - 2500] - Hotmart/Udemy - 1 Class per week…
4 - 8 Classes - 40min - Price: [250 - 2500] - Hotmart/Udemy - 1 Class per week
Enlightenment between Philosophy and Psychoanalysis
Introduction
The Dialectic of Enlightenment - Adorno & Horkheimer
Desiring Machines, Schizophrenia and Psychoanalysis
Algorithms for Analysts, Machine Learning - Enlightenment in Philosophy
Project August/23
Psychoanalytic Clinic
Social Networks
Production of Theoretical Courses
Product: Reading, writing, speaking, recording, editing, counting
Slides, Spreadsheets, texts, Videos, Code… Processes, Financial
Marketing
Tools
Management: Google Keep, Google Calendar
Reading: ReadEra, @Voice, Smart Book, mAbook
Texts: Docs, Slides, Diagrams
Speech: Recorder, Live Transcribe
Recording
Clinic: Meet/Zoom
Editing: Canvas, CapCut, TikTok
Financial: Excel, Finance App
Content creation tools: Diagrams, Slides, Table of contents, IAs, Spreadsheet templates
Editing
Audacity, Shotcut