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Product psychoanalysis

Product psychoanalysis

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Product, Software Development

My Story - Business Areas: Strategies, Product, Process, Finances, Team…

My Story - Business Areas: Strategies, Product, Process, Finances, Team

Path

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Computer Engineering - ITA

Neurocomputing, Complex Networks

Livup - SpNegócios, Processes, Software Development

Brazilian School of Psychoanalysis - Florianópolis

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Areas of expertise

Strategies, Processes and Businesses

Tools, Documents, Software

Computer engineering

Environment

Organizational culture, Leadership, Values, Team, Roles, Career plan. We deal with people, we build with people, there are desires, demands and frustrations. People, processes and products.

Business Strategies

Livup Case

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Sector: food, e-commerce, industry

Brand: Vegan, Organic, Sustainable, Fitness.

Investors, Number of Branches, Work Team

Build and Sell

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Business

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Strategic Consulting Model. Estimating the market, defining the product-processes, costs, customer profile, return value, initial investment, partners, investors.

Business needs, Analysis, Management, Leadership.

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Models and Strategies

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Leadership

Translate Your Idea into a Compelling Business Model

Craft a Lean Business Plan to Serve as Your Venture’s Road Map

Find and Know Your Competitors

Build Your Dream Team

Allocate the Equity in Your Startup

Build a Minimum Viable Product and Validate Your Plan with Customers

Establish Your Brand with Online Public Profiles

Network Effectively Within the Entrepreneurial Ecosystem

Vision

Inspiration

Delegation

Management

Translate Your Idea into a Compelling Business Model

Craft a Lean Business Plan to Serve as Your Venture’s Road Map

Find and Know Your Competitors

Build Your Dream Team

Allocate the Equity in Your Startup

Build a Minimum Viable Product and Validate Your Plan with Customers

Establish Your Brand with Online Public Profiles

Network Effectively Within the Entrepreneurial Ecosystem

Team

Client

Me

The Business Basics

Growth Model

Employees, Team, People

Business Map: where, when, how…

Vision in 2, 5, 10, 20 years

Find out and learn moreyour competitors

Build your dream team

Distribute resources across your business

Validation with your team, investors and customers

Establish your brand

Business Model

Opening your business for protection and investment

“Advocate” in the best way

Recruit your Team of Directors and Advisors

Establish and Manage your Credit Profile Measure your business with Data Analytics

Complete your Team with Freelancers

Establish investment options to incentivize your Team

Business Building

Understand the Funding Process and what investors want to see

Nurture the Investor Chain

Crowdfunding and Online Platforms

Negotiations, Contracts and Investors

Best practices when negotiating with Investors

When an investor becomes overly demanding

Understand the Value of your Company

Keep your eyes open for good opportunities

Raise Funds, Collaborate with Investors, Prepare your Exit…

Raise Fundraise, Collaborate with Investors, Plan Your Exit

Understand the Funding Process and What Investors Want to See

Nurturing the Investor Chain

Crowdfunding and Online Platforms

Survive the Term Sheet Negotiation and Investor Due Diligence

Best Practices for Dealing with Your Investors

When an Investor Becomes Excessively Demanding

Understand Your Company’s Valuation

Keep Your Eye on the Exit and Reap the Benefits of Success

Raise Funds, Collaborate with Investors, Plan Your Exit…

Raise Funds, Collaborate with Investors, Plan Your Exit

Career Path

Startup Roadmap

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Values

Ambience

Organizational culture, Leadership, Values, Team, Functions, Career plan. We deal with people, we build with people, there are desires, demands and frustrations.

Product

Business Case

Case Livup

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Sector: food, frozen, e-commerce, industry

Brand: Vegan, Organic, Sustainable, Fitness.

Performance: customers, branches, team, Company Value

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Livup

Full-stack DeveloperResponsible for migrating the company website from Node EJS templates to React/Redux/Server Side Rendering/ES6 aiming for better performance, code maintainability and feasibility to scale.

Maps, Branding, Stock system, Responsiveness

Business Model

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dev Stack

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Process

Management

Team, Customer, Yourself

The continuity of the process

Resistance is everything that prevents the continuity of the work. Self defenses

Build x Destroy

Drives

Strong desire. Power, Potency

Phenomenology of Consciousness.

Unconscious. Repetition

Symptoms, Frustrations, Difficulties, Confusions, Resistances, Losses…

Symptoms, Frustrations, Difficulties, Confusions, Resistances, Losses

Methodology, Toolkit

Process Diagram

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SCRUM methodology.

Dailies, Sprints, Product Catalog

Task Catalog

Delivery and Launch Calendar

Product Owner, SCRUM Manager, Team Work

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Transition: Current and future processes, step-by-step plan, benefits, challenges, success factors

Software: Asana

Google Calendar, Keep

Ideal-Actual Progress Chart

Working Papers

Culture

Scrum Implementation

Deliverables

Partners, Clients, Client Relations

Activities, Value Provided, Resources, Costs, Channels

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Modelo de Negócio

Business model

Vision, Architecture, Time

Infrastructure, Clients

Growth Plan

P de Crescimento

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Deliverable 3

Culture and Leadership

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Synergy, Vision, Inspiration, Delegation,

Our history

SCRUM methodology

Deliverable 4

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Work papers

Transition

Growth Stages

| Jan | Feb | Mar | Apr | May | Jun | Jul | Jul |

| :-: | :-: | :-: | :-: | :-: | :-: | :-: | :-: |

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Area

Min Product

Culture and Lead

Clients

Clients

Clients

In person or online

Appointment scheduling

Frequency of meetings

Investment Value

Team meeting

Encounters 1 on 1, start this route with each team member

Meetings

Finances

Planilhas de Finanças

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Contabilidade, fluxo financeiro, Mutações de Patrimônio, DRE, DFC.

Administração financeira e orçamentária.

Cálculo de retorno de Investimentos.

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Tools: Excel for Data Analysis

Data Visualization

Better decisions

Stakeholders

Machine Learning in Finance

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Team, Recruitment

Personal Projects

Developing a social network. Developed some software in React/Redux/SASS/Bootstrap4-Foundation + NodeJS + MongoDB that involved third-party APIs such as googleMaps and googleCalendar. Some of the functionalities are Forms, validation, authentication with token .JWT., testing with Mocha, maps and calendar.

Modern templates designed for better user experience. One of the projects I also developed in Angular which was pretty nice to see the differences in design thinking and in performance.

Native

React Native - Mobile Developing mobile applications for iOS and Android with React Native - Firebase - Google Cloud Functions and NodeJS. Some features are maps, push notifications, login with email/password, OTP or OAuth architecture, and Redux.

DevOps

MongoDB Tasks: Create, Read, Update, Delete, and Sort using index keys efficiently. Techniques to improve performance. Text search using regex. Use of projections and cursors.

Performance: Monitoring overview and performance analysis. Performance in Clusters and Shared Clusters. Design patterns. Implementing complex queries.Security: Authentication mechanisms and methods, configuring MongoDB authentication. Authorization model. Enabling encryption at rest and in transit. Auditing and best practices.

Monitoring data using Mongo Atlas: Creating and configuring Clusters, metrics dashboards, scaling, alerts, and restoring data from backup.

Preliminary Interviews

In-person

Online: voice, video

Scheduling

Frequency variable: 4x per week - monthly

Payment may vary

Rescheduling with restrictions - Resistance to work

Culture

Business Model

SCRUM

Career Plan

Leadership

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Let’s work together?

Zaya Berrini

@tallesberrini

+55 ,35. 99772 6990

tallesberrinidev@gmail.com