
Product psychoanalysis
Product, Software Development
My Story - Business Areas: Strategies, Product, Process, Finances, Team…
My Story - Business Areas: Strategies, Product, Process, Finances, Team
Path

Computer Engineering - ITA
Neurocomputing, Complex Networks
Livup - SpNegócios, Processes, Software Development
Brazilian School of Psychoanalysis - Florianópolis


Areas of expertise
Strategies, Processes and Businesses
Tools, Documents, Software
Computer engineering
Environment
Organizational culture, Leadership, Values, Team, Roles, Career plan. We deal with people, we build with people, there are desires, demands and frustrations. People, processes and products.
Business Strategies
Livup Case

Sector: food, e-commerce, industry
Brand: Vegan, Organic, Sustainable, Fitness.
Investors, Number of Branches, Work Team
Build and Sell

Business

Strategic Consulting Model. Estimating the market, defining the product-processes, costs, customer profile, return value, initial investment, partners, investors.
Business needs, Analysis, Management, Leadership.

Models and Strategies

Leadership
Translate Your Idea into a Compelling Business Model
Craft a Lean Business Plan to Serve as Your Venture’s Road Map
Find and Know Your Competitors
Build Your Dream Team
Allocate the Equity in Your Startup
Build a Minimum Viable Product and Validate Your Plan with Customers
Establish Your Brand with Online Public Profiles
Network Effectively Within the Entrepreneurial Ecosystem
Vision
Inspiration
Delegation
Management
Translate Your Idea into a Compelling Business Model
Craft a Lean Business Plan to Serve as Your Venture’s Road Map
Find and Know Your Competitors
Build Your Dream Team
Allocate the Equity in Your Startup
Build a Minimum Viable Product and Validate Your Plan with Customers
Establish Your Brand with Online Public Profiles
Network Effectively Within the Entrepreneurial Ecosystem
Team
Client
Me
The Business Basics
Growth Model
Employees, Team, People
Business Map: where, when, how…
Vision in 2, 5, 10, 20 years
Find out and learn moreyour competitors
Build your dream team
Distribute resources across your business
Validation with your team, investors and customers
Establish your brand
Business Model
Opening your business for protection and investment
“Advocate” in the best way
Recruit your Team of Directors and Advisors
Establish and Manage your Credit Profile Measure your business with Data Analytics
Complete your Team with Freelancers
Establish investment options to incentivize your Team
Business Building
Understand the Funding Process and what investors want to see
Nurture the Investor Chain
Crowdfunding and Online Platforms
Negotiations, Contracts and Investors
Best practices when negotiating with Investors
When an investor becomes overly demanding
Understand the Value of your Company
Keep your eyes open for good opportunities
Raise Funds, Collaborate with Investors, Prepare your Exit…
Raise Fundraise, Collaborate with Investors, Plan Your Exit
Understand the Funding Process and What Investors Want to See
Nurturing the Investor Chain
Crowdfunding and Online Platforms
Survive the Term Sheet Negotiation and Investor Due Diligence
Best Practices for Dealing with Your Investors
When an Investor Becomes Excessively Demanding
Understand Your Company’s Valuation
Keep Your Eye on the Exit and Reap the Benefits of Success
Raise Funds, Collaborate with Investors, Plan Your Exit…
Raise Funds, Collaborate with Investors, Plan Your Exit
Career Path
Startup Roadmap
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Values
Ambience
Organizational culture, Leadership, Values, Team, Functions, Career plan. We deal with people, we build with people, there are desires, demands and frustrations.
Product
Business Case
Case Livup

Sector: food, frozen, e-commerce, industry
Brand: Vegan, Organic, Sustainable, Fitness.
Performance: customers, branches, team, Company Value

Livup
Full-stack DeveloperResponsible for migrating the company website from Node EJS templates to React/Redux/Server Side Rendering/ES6 aiming for better performance, code maintainability and feasibility to scale.
Maps, Branding, Stock system, Responsiveness
Business Model


dev Stack
















Process
Management
Team, Customer, Yourself
The continuity of the process
Resistance is everything that prevents the continuity of the work. Self defenses
Build x Destroy
Drives
Strong desire. Power, Potency
Phenomenology of Consciousness.
Unconscious. Repetition
Symptoms, Frustrations, Difficulties, Confusions, Resistances, Losses…
Symptoms, Frustrations, Difficulties, Confusions, Resistances, Losses
Methodology, Toolkit
Process Diagram

SCRUM methodology.
Dailies, Sprints, Product Catalog
Task Catalog
Delivery and Launch Calendar
Product Owner, SCRUM Manager, Team Work


Transition: Current and future processes, step-by-step plan, benefits, challenges, success factors
Software: Asana
Google Calendar, Keep
Ideal-Actual Progress Chart
Working Papers
Culture
Scrum Implementation
Deliverables
Partners, Clients, Client Relations
Activities, Value Provided, Resources, Costs, Channels
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Modelo de Negócio
Business model
Vision, Architecture, Time
Infrastructure, Clients
Growth Plan
P de Crescimento
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Deliverable 3
Culture and Leadership
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Synergy, Vision, Inspiration, Delegation,
Our history
SCRUM methodology
Deliverable 4
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Work papers
Transition
Growth Stages
| Jan | Feb | Mar | Apr | May | Jun | Jul | Jul |
| :-: | :-: | :-: | :-: | :-: | :-: | :-: | :-: |
| | | | | | | | |
Area
Min Product
Culture and Lead
Clients
Clients
Clients
In person or online
Appointment scheduling
Frequency of meetings
Investment Value
Team meeting
Encounters 1 on 1, start this route with each team member
Meetings
Finances
Planilhas de Finanças

Contabilidade, fluxo financeiro, Mutações de Patrimônio, DRE, DFC.
Administração financeira e orçamentária.
Cálculo de retorno de Investimentos.
Onde atuar?
Onde investir?

Tools: Excel for Data Analysis
Data Visualization
Better decisions
Stakeholders
Machine Learning in Finance

Team, Recruitment
Personal Projects
Developing a social network. Developed some software in React/Redux/SASS/Bootstrap4-Foundation + NodeJS + MongoDB that involved third-party APIs such as googleMaps and googleCalendar. Some of the functionalities are Forms, validation, authentication with token .JWT., testing with Mocha, maps and calendar.
Modern templates designed for better user experience. One of the projects I also developed in Angular which was pretty nice to see the differences in design thinking and in performance.
Native
React Native - Mobile Developing mobile applications for iOS and Android with React Native - Firebase - Google Cloud Functions and NodeJS. Some features are maps, push notifications, login with email/password, OTP or OAuth architecture, and Redux.
DevOps
MongoDB Tasks: Create, Read, Update, Delete, and Sort using index keys efficiently. Techniques to improve performance. Text search using regex. Use of projections and cursors.
Performance: Monitoring overview and performance analysis. Performance in Clusters and Shared Clusters. Design patterns. Implementing complex queries.Security: Authentication mechanisms and methods, configuring MongoDB authentication. Authorization model. Enabling encryption at rest and in transit. Auditing and best practices.
Monitoring data using Mongo Atlas: Creating and configuring Clusters, metrics dashboards, scaling, alerts, and restoring data from backup.
Preliminary Interviews
In-person
Online: voice, video
Scheduling
Frequency variable: 4x per week - monthly
Payment may vary
Rescheduling with restrictions - Resistance to work
Culture
Business Model
SCRUM
Career Plan
Leadership

Let’s work together?
Zaya Berrini
@tallesberrini
+55 ,35. 99772 6990